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AssuranceSD Website Cookie Policy

Last updated: May 1, 2024

This is the Cookie Policy (the “Policy”) for AssuranceSD, Inc. and its subsidiaries and affiliates, including, without limitation, SequoiaSD, LKiChoice, and Premier Financial Management Services (collectively, “AssuranceSD,” “we,” or “us”) applicable to the websites (the “Websites”) that link to it. To make this Website function properly, we and our third-party partners sometimes use cookies, pixels, web beacons, web server logs, and other similar technologies. They are used to improve your browsing experience as well as other purposes that are described in this Policy.

This Policy describes what cookies are, what information they and similar technologies gather, why, and how they’re being used by AssuranceSD and the Websites. We will also share how to control and disable these cookies and withdraw consent to collect cookies. However, please know that these actions may downgrade some aspects of this site’s functionality.

For further information on how we use, collect and manage your personal data and information, see our Privacy Policy.


What Are Cookies and Similar Technologies

Cookies are those small pieces of data stored in text files saved on your mobile device or computer when you visit a Website. Other similar technologies (e.g., pixels, web beacons, web server logs) may also automatically receive data when you visit a Website. These technologies allow the website’s server to record and store your actions and preferences, such as login information, user history, language settings, font settings, color settings, and other display preferences, over a particular period. These technologies may also help ensure visitors do not have to continuously re-enter their details or information whenever they revisit the Websites or visit different pages on the Websites.

These technologies are also used to remember your preferences for single visits through sessional cookies or multiple repeat visits through permanent cookies.


How the Website Use Cookies and Similar Technologies

Cookies and similar technologies are essential for our Websites to function optimally and enhance Website performance for a better user experience. For example, cookies and similar technologies are needed to remember to identify visitors and remember their site actions and online behaviors.  We grant certain third parties a right to use cookies and similar technologies on the Websites for statistics and analytics purposes and to track the visitors to our Websites who arrived from our advertisements on other websites. This information we receive from these third parties does not identify visitors. We do not use cookies and other similar technologies to track visitors on our Websites as they use other websites for targeted advertising purposes.

We use cookies for various reasons, which are explained in further detail below.


How to Control Cookies

You can control and/or delete cookies on your mobile device or computer and adjust your browser settings to prevent certain cookies. However, doing this may cause you to repeat your preferences every time you visit a Website manually, and some of the Website’s services and functionality may not work optimally.

Like most websites, we use Google Analytics to collect and process certain website usage data. To learn more about Google Analytics and how to opt out, please visit In addition, you can click the following link in order to find out more information about your options with respect to Google Analytics and other Google services:


The Types of Cookies that May Be Used by the Websites

Sessional Cookies
Sessional cookies are temporary cookies that are operational during your visit and expire when you close the browser.

Permanent Cookies
Permanent cookies store and retain your Website preferences on your mobile device or computer even after you close the browser or your mobile device or computer.

Necessary Cookies
Necessary cookies allow a Website to provide a better user experience when navigating the Website, its services, and features. These cookies allow us to recognize if you have created and logged into an account to access Website content.

Functionality Cookies
Functionality cookies allow the Website to operate optimally, following your Website preferences for future visits. These recognize your Website username and customizations.

First-Party Cookies
First-party cookies are the cookies set by AssuranceSD on the Website.

Third-Party Cookies
In some cases, the Website uses cookies provided by trusted third parties that serve content or render advertising and analytics services on this Website. The following section explains the third-party cookies you may encounter while using this Website.

The Websites may use cookies and similar technology from Google and other third parties to help us analyze the performance of our online advertising on other websites and online services. For example, Google uses a cookie to confirm that a visitor has accessed our Websites using an advertisement we placed on another website using Google’s advertising services. This information helps us analyze our marketing and advertising efforts. We do not use cookies and other similar technologies to track visitors on our Websites as they use other websites for targeted advertising purposes.

This Website uses Google Analytics to understand how you use the Website and ways to improve your Website experience. As a result, these cookies may track your use of the Website, time spent on the Website, and its pages to allow us to continue producing engaging content. For more information on Google Analytics cookies, we refer you to see the official Google Analytics page:

We periodically test new features and make subtle changes to our Website’s user interaction. Cookies may be used to provide you with a consistent experience on the Website and understand our users’ preferred optimizations.

We use cookies for social media buttons and/or plugins on this Website to connect with your social network in different ways. These cookies also allow us to track social network users when they visit our Website or share content using a tagging mechanism provided by those social media sites.

Amendments and Modifications

AssuranceSD reserves the right to modify this Policy and its terms as they relate to this Website and services at any time, effective and in full force upon posting the updated version on the Website.

Please check this page regularly for updates. The continued use of the Website and its services after that shall constitute your consent to such amendments and modifications.

Policy Acceptance

You hereby acknowledge that you have read this Cookie Policy and agree to all its provisions, terms, and conditions. By continuing to access and use this Website and its services, you also agree to be legally bound by this Cookie Policy. If you do not agree to be bound by the terms and conditions of this Policy, you are not permitted to continue to access or use this Website and its services.

More Information

For further information about our cookies policy, please email us at

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